An art supplies store catering to a large local student population is setting up a Performance Max campaign with the intent of driving more customer visits to its in-person location.What should its marketing team establish as a goal when creating its Performance Max campaign?

The correct answer is Local store visits and promotions.When setting up a Performance Max campaign aimed at driving more customer visits to its in-person location,the marketing team of the art supplies store should establish local store visits and promotions as its primary goal.Performance Max campaigns are designed to maximize total incremental conversions across various Google Ads inventory,including Search,Display,YouTube,andmore.By focusing on local store visits and promotions as the campaign goal,the art supplies store can leverage the power of Google'sAIto reach potential customers who are physically nearby and likely to visit the store.This goal aligns closely with the store's objective of increasing foot traffic from the local student population,allowing the marketing team to optimize the campaign effectively to achieve their desired outcome.Additionally, promoting in-store promotions through the campaign can further in centi viz e potential customers to visit the store,enhancing the effectiveness of the Performance Max campaign in driving offline conversions and supporting the store's overall business objectives.