Based on analysis of their marketing data, a web development business has determined that the highest-value customers reach out via an interest form on their website. The firm wants more potential customers to submit this form. What's the right campaign objective for this business's goals?

Product and brand consideration

Leads

Brand awareness and reach

Website traffic


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Based on analysis of their marketing data, a web development business has determined that the highest-value customers reach out via an interest form on their website. The firm wants more potential customers to submit this form. What’s the right campaign objective for this business’s goals?


Explanation: The correct answer is 'Leads.' For the web development business aiming to encourage more potential customers to submit an interest form on their website, the most suitable campaign objective is to focus on generating leads. Unlike other campaign objectives like product and brand consideration or brand awareness and reach, which might be more geared towards spreading awareness or fostering engagement, the 'Leads' objective is explicitly tailored to drive actions that capture potential customers' contact information or encourage them to express interest in the business's offerings. By selecting the 'Leads' objective, the web development business can optimize its campaign towards maximizing the number of users who fill out the interest form, thereby increasing its pool of potential customers and opportunities for further engagement and conversion. This objective aligns directly with the business's goal of leveraging its marketing efforts to drive valuable interactions that lead to potential sales or business opportunities, making it the most appropriate choice for achieving its specific objective of increasing interest form submissions.
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