Based on analysis of their marketing data, a web development business has determined that the highest-value customers reach out via an interest form on their website. The firm wants more potential customers to submit this form. What's the right campaign objective for this business's goals?

The "Leads" campaign objective is designed to encourage potential customers to express interest in your business by completing a form, signing up for a newsletter, or providing contact information. Since the web development business wants more potential customers to submit their interest form, this objective directly aligns with their goal of generating high-value leads. "Product and brand consideration" focuses on encouraging users to explore products or services, not necessarily to submit a form. "Brand awareness and reach" aims to show ads to as many people as possible to build brand recognition, which doesn't prioritize form submissions. "Website traffic" focuses on getting users to visit the website, but doesn't guarantee they will complete the form.