Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?

Profit and privacy

Options and tracking

Credits and context

Control and results


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?


Explanation: The correct answer is 'Control and results.' Google Ads was built on the core principles of relevance, control, and results. While relevance ensures that businesses connect with the right audience at the right time, control and results are equally vital components of its foundation. Control refers to the level of autonomy advertisers have over their campaigns, allowing them to tailor their strategies based on specific goals, budgets, targeting criteria, ad formats, and more. This control empowers businesses to optimize their campaigns according to their unique needs and objectives, ensuring maximum efficiency and effectiveness. Moreover, results emphasize the importance of measurable outcomes and performance metrics, enabling advertisers to track and analyze the success of their campaigns in real-time. By focusing on these core principles, Google Ads provides businesses with the tools and capabilities they need to achieve their online marketing objectives while maintaining a high level of control and transparency over their advertising efforts. Consequently, advertisers can drive better outcomes and maximize the return on their advertising investment through Google Ads.
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