Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?

Google Ads is built on three core principles: relevance, control, and results. Relevance ensures ads are shown to the right audience. Control gives advertisers power over their campaigns, including budgeting, bidding, and ad placements. Results emphasizes Google Ads' focus on delivering measurable outcomes and return on investment for businesses. "Options and tracking" are features, not foundational principles. "Profit and privacy" are important considerations but not the core principles Google Ads was built upon. "Credits and context" are also not the foundational principles.