Which of these factors affect whether a Search ad shows in the results for a query and what position it assumes?

Ad quality does this, and it's based on ad and website relevance.

Ad Rank does this, and it's based on a variety of factors to show useful ads.

Asset impact does this, and it's based on sitelinks and image assets.

Bids does this and it's determined by how much marketers will pay for a click.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Which of these factors affect whether a Search ad shows in the results for a query and what position it assumes?


Explanation: The correct answer is 'Ad Rank does this, and it's based on a variety of factors to show useful ads.' Ad Rank is a crucial factor that determines whether a Search ad appears in the search results for a query and the position it assumes. Ad Rank is calculated based on various factors, including the bid amount, ad quality, expected click-through rate (CTR), ad relevance, and the landing page experience. By considering these factors, Google's algorithm determines the relevance and usefulness of an ad to the user's query, ensuring that the most relevant and high-quality ads are displayed prominently in search results. Therefore, Ad Rank plays a fundamental role in determining the visibility and positioning of Search ads, emphasizing the importance of optimizing all relevant factors to enhance ad performance and maximize the likelihood of appearing in prominent positions in search results.
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