Which two keywordless campaign types can marketers leverage for the sake of driving incremental reach?

Performance Max can help marketers drive incremental reach.

Expanded text ads can help marketers drive incremental reach.

Dynamic Search Ads can help marketers drive incremental reach.

Responsive search ads can help marketers drive incremental reach.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Which two keywordless campaign types can marketers leverage for the sake of driving incremental reach?


Explanation: The correct answers are **Performance Max** and **Dynamic Search Ads**. Performance Max is a campaign type designed to maximize performance across Google's advertising inventory, including Search, Display, YouTube, and more. It leverages advanced machine learning algorithms to automatically optimize bids and targeting to reach the right audience segments across various channels and devices. By utilizing Performance Max campaigns, marketers can effectively drive incremental reach by expanding their advertising presence across multiple platforms and touchpoints. Dynamic Search Ads (DSAs) are another keywordless campaign type that automatically generates headlines and landing pages based on the content of a website. DSAs are particularly useful for capturing additional traffic from relevant search queries that may not be explicitly targeted by keywords. By dynamically generating ad content based on website content, DSAs can help marketers reach users who are actively searching for products or services related to their business, thereby driving incremental reach and potentially capturing new audiences.
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