Which two keywordless campaign types can marketers leverage for the sake of driving incremental reach?

Performance Max and Dynamic Search Ads (DSAs) are both keywordless campaign types designed to drive incremental reach. Performance Max uses AI to find customers across all Google Ads channels (Search, Display, YouTube, Gmail, Discover) based on your goals, assets, and feeds, automatically expanding reach beyond traditional keyword targeting. DSAs automatically target relevant searches based on the content of your website, generating headlines and landing pages dynamically, which allows you to capture traffic for queries you might not have anticipated with traditional keywords. Expanded text ads and Responsive Search Ads, while effective, still rely on keyword targeting to determine when they show, making them less about incremental reach beyond keywords and more about optimizing ad creative for existing keyword targeting.