When visibility is the campaign goal, which bidding strategy should an advertiser choose?

Target impression share

Maximize Clicks

Maximize Conversions

Enhanced cost-per-click (eCPC)


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: When visibility is the campaign goal, which bidding strategy should an advertiser choose?


Explanation: The correct answer is: **Target impression share.** When the primary objective of a campaign is to maximize visibility, particularly ensuring that ads are displayed prominently on the search results page, the most suitable bidding strategy is 'Target impression share.' This bidding strategy allows advertisers to set a specific target for how often their ads appear at the top of the search results page or anywhere on the page in relation to the total available impressions. By selecting this strategy, advertisers can prioritize ad visibility over other performance metrics such as clicks or conversions. The system will adjust bids automatically to help achieve the specified impression share goal, thereby increasing the likelihood of the ads being shown to users and enhancing overall campaign visibility. This approach is particularly beneficial for brand awareness campaigns or when advertisers aim to maintain a dominant presence in the search results to capture maximum audience attention. Ultimately, by prioritizing visibility through the Target impression share bidding strategy, advertisers can effectively align their campaign objectives with their bidding tactics to achieve their desired advertising goals.
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