When visibility is the campaign goal,which bidding strategy should an advertiser choose?
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Correct answer: Target impression share.
Why this is the answer
When the campaign goal is to maximize visibility,the recommended bidding strategy is**Target impression share**.This strategy focuses on showing your ads as often as possible in the prominent positions on the search results page, allowing you to control the percentage of ad impressions you want to receive in relation to the total available impressions for your targeted keywords.This helps ensure your ads are seen by a larger portion of your target audience.
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