The owner of a house-cleaning service has built a booking website and is ready to promote their services online. The ads need to reach people actively looking for businesses like this one. Which two Google Ads campaign types could be used to make sure consumers consider their services and take action by booking house cleanings?

Search campaigns are ideal for reaching users actively searching for specific services, like "house cleaning service near me," by displaying text ads directly on Google search results pages. This aligns perfectly with the goal of reaching people actively looking for such businesses. Performance Max campaigns are also highly effective because they leverage Google's AI across all Google Ads channels (Search, Display, YouTube, Gmail, Discover) to find customers who are most likely to convert. This comprehensive approach ensures broad reach and conversion optimization, making it suitable for driving bookings. Video campaigns are primarily for brand awareness or consideration, not direct action from users actively searching for a service. Discovery campaigns are for reaching users across Google feeds (YouTube, Gmail, Discover) with visually rich ads, which is more for consideration than immediate action from active searchers.