You're walking a new client through the basics of Google Search ads. Which one of the following groupings would you highlight to them as the three basic components of a Google Search ad?

Queries, marketing goals, and Search ads

AI, bid strategies, and creatives

Queries, ad formats, and keywords

Targeting, ad formats, and bid strategies


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You’re walking a new client through the basics of Google Search ads. Which one of the following groupings would you highlight to them as the three basic components of a Google Search ad?


Explanation: The selected answer options are correct because the three basic components of a Google Search ad include **targeting**, which refers to identifying the specific audience that will see the ads; **ad formats**, which determine how the ads are presented to users, including text, responsive, or shopping ads; and **bid strategies**, which outline how much the advertiser is willing to pay for ad placements based on their goals. Together, these components are essential for effectively managing and optimizing Google Search ad campaigns.
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