Which three best practices could you follow to expand your reach with broad match?

Maximize campaign reach by using broad match with manual bidding.

Add broad match keywords for exact match keywords across campaigns.

Organize all ad groups to be in alignment with a common theme.

Use brand restrictions with broad match for branded campaigns.

Make use of responsive search ads and AI-powered creative.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Which three best practices could you follow to expand your reach with broad match?


Explanation: The selected answer options are correct because organizing all ad groups to be in alignment with a common theme ensures that the ads are relevant to the keywords being targeted, improving ad performance and user engagement. Additionally, using brand restrictions with broad match for branded campaigns helps to maintain control over where ads appear, protecting brand integrity and ensuring that ads reach the intended audience. Lastly, making use of responsive search ads and AI-powered creative allows for dynamic ad content that can automatically adapt to different queries, enhancing the chances of reaching a wider audience effectively. Together, these practices optimize the performance of broad match campaigns and expand overall reach.
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