Which three best practices could you follow to expand your reach with broad match?

The selected options are correct because they align with Google's "Power Pair" strategy, which combines broad match with AI-driven tools to maximize reach while maintaining relevance. First, you should organize all ad groups to be in alignment with a common theme because broad match uses the other keywords in an ad group as a context signal to better understand user intent and deliver more relevant matches. Second, it is a best practice to make use of responsive search ads and AI-powered creative, as these ads automatically assemble the most effective headline and description combinations for the wide variety of unique queries captured by broad match, ensuring the creative remains highly relevant to every search. Finally, you should use brand restrictions with broad match for branded campaigns; this specific setting allows you to leverage the expansive reach of broad match (capturing misspellings and related brand queries) while strictly limiting traffic to only those searches that include your specified brand or products, preventing wasted spend on generic or unrelated terms.