Your marketing company has created an enticing ad that receives many clicks relative to impressions. What effect could the ad have on the Google Ads auction?
The higher expected click-through rate could lead to a higher Ad Rank.
The ad's quality could reduce cost-per-click by at least 40%.
The ad could lead to a higher cost-per-click for the advertiser.
The advertiser could receive more bids in the auction.
Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.
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Explanation: Your marketing company has created an enticing ad that receives many clicks relative to impressions. What effect could the ad have on the Google Ads auction?
Explanation: The selected answer option is correct because **the higher expected click-through rate could lead to a higher Ad Rank**. A high click-through rate indicates that users find the ad relevant and engaging, which Google considers when determining Ad Rank. A higher Ad Rank typically results in better placement on search results pages, thereby increasing the ad's visibility and potential for further engagement. This positive correlation between click-through rate and Ad Rank enhances the ad's effectiveness in reaching the target audience.
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