Your marketing company has created an enticing ad that receives many clicks relative to impressions. What effect could the ad have on the Google Ads auction?

The higher expected click-through rate could lead to a higher Ad Rank.

The ad's quality could reduce cost-per-click by at least 40%.

The ad could lead to a higher cost-per-click for the advertiser.

The advertiser could receive more bids in the auction.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Want to Earn All Google Ads Certifications in No Time?

Then check out our exclusive 👉 Google Ads Roll Offer! This comprehensive package includes questions, answers, and detailed explanations for each Google Ads certification. Get everything you need to achieve success faster.

Explanation: Your marketing company has created an enticing ad that receives many clicks relative to impressions. What effect could the ad have on the Google Ads auction?


Explanation: The selected answer option is correct because **the higher expected click-through rate could lead to a higher Ad Rank**. A high click-through rate indicates that users find the ad relevant and engaging, which Google considers when determining Ad Rank. A higher Ad Rank typically results in better placement on search results pages, thereby increasing the ad's visibility and potential for further engagement. This positive correlation between click-through rate and Ad Rank enhances the ad's effectiveness in reaching the target audience.
Google Ads Roll

Google Ads Roll. Special Offer.

Note: We conduct daily checks for updates on the exam, ensuring that the file contains the most recent questions from the actual certification program.

Questions | Answers | Explanations. FREE Updates.

Were do I find this certification program?

This certification program is available on the Google SkillShop Platform. With our file, you can get certified in just a few minutes. Free updates are included.

Save time on exams and spend more time practicing.

Best-value Guides