You’re marketing a new line of cleaning services and need to reach more consumers, but you have a set budget you can’t exceed. Which benefit of Google Ads could help you achieve your goal?

Smart Bidding strategies in Google Ads use machine learning to optimize bids for conversions, allowing you to maximize performance within your set budget. This directly addresses the need to reach more consumers while adhering to a strict budget. While Google Ads does offer tools for planning and campaign setup, these don't directly help you maximize conversions within a budget in the same way Smart Bidding does. Google Ads does not automatically adjust your daily budget using AI; you set the budget. While you can set a fixed daily budget, Smart Bidding is the feature that actively works to maximize conversions within that budget.