You want to increase your exposure for a new product line that you’re launching, so you’re looking to use broad match to reach more consumers. Which three best practices can help you achieve your marketing goal?

Using broad match effectively requires strategic optimization. Brand restrictions ensure your ads only show for relevant branded searches, preventing wasted spend and improving ad quality. AI-powered creative and responsive search ads automatically generate and test various ad combinations, maximizing relevance and engagement for a broader audience. Organizing ad groups by common themes helps maintain control and relevance within broad match campaigns, allowing for more targeted ad copy and landing pages. Using broad match with manual bidding is generally not recommended as it can lead to irrelevant impressions and wasted budget without the optimization benefits of automated bidding. Adding broad match keywords for existing exact match keywords across campaigns can lead to keyword cannibalization and make performance analysis more difficult.