A sneaker company is looking to boost awareness for a major product launch that's coming up. They're looking to use broad match to reach a larger audience. Which three steps could they take to help them accomplish this?

They could increase their campaign reach by using broad match with manual bidding.

They could use responsive search ads and AI-powered creatives.

They could organize and align all of their ad groups according to a common theme.

They could add broad match keywords for exact match keywords across campaigns.

They could use brand restrictions for branded campaigns when it's suitable.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: A sneaker company is looking to boost awareness for a major product launch that’s coming up. They’re looking to use broad match to reach a larger audience. Which three steps could they take to help them accomplish this?


Explanation: The selected answer options are correct because **they could use responsive search ads and AI-powered creatives**, which allow for dynamic ad content that can automatically adjust to user queries, enhancing engagement and increasing the likelihood of reaching a larger audience. Additionally, **they could organize and align all of their ad groups according to a common theme**, ensuring that the ads are relevant and cohesive, which improves the user experience and boosts overall campaign effectiveness. Furthermore, **they could use brand restrictions for branded campaigns when it's suitable**, helping to maintain brand integrity and ensuring that the ads appear in appropriate contexts that align with their brand image. Together, these steps create a robust strategy for maximizing awareness during the product launch.
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