A sneaker company is looking to boost awareness for a major product launch that’s coming up. They’re looking to use broad match to reach a larger audience. Which three steps could they take to help them accomplish this?

To boost awareness with broad match, responsive search ads and AI-powered creatives are effective because they dynamically combine headlines and descriptions to create relevant ads for a wider range of search queries, maximizing reach and engagement. Organizing ad groups by theme helps broad match keywords perform better by ensuring ads are highly relevant to the user's intent, even with varied search terms. Using brand restrictions for branded campaigns helps protect brand terms from being matched with irrelevant broad match queries, maintaining brand integrity and ad quality. Increasing campaign reach with broad match and manual bidding is incorrect because manual bidding can limit the system's ability to optimize for reach and conversions with broad match. Adding broad match keywords for exact match keywords across campaigns is redundant and can lead to internal competition without necessarily increasing awareness effectively.