Based on analysis of their marketing data, a web development business has determined that the highest-value consumers reach out via an interest form on their website. The firm wants more potential users to submit this form. Which campaign objective aligns with this business's goals?

Product and brand consideration

Brand awareness and reach

Leads

Website traffic

Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Based on analysis of their marketing data, a web development business has determined that the highest-value consumers reach out via an interest form on their website. The firm wants more potential users to submit this form. Which campaign objective aligns with this business’s goals?

Explanation: The selected answer option is correct because the campaign objective of **Leads** aligns with the web development business's goal of encouraging more potential users to submit their interest form on the website. This objective specifically focuses on generating contact information from interested consumers, which directly supports the firm’s aim of increasing submissions from high-value users. By prioritizing leads, the business can effectively target its marketing efforts toward converting visitors into potential clients through the interest form, ultimately driving growth and engagement.

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