Based on analysis of their marketing data, a web development business has determined that the highest-value consumers reach out via an interest form on their website. The firm wants more potential users to submit this form. Which campaign objective aligns with this business's goals?

The selection is correct because the Leads campaign objective is specifically designed to encourage potential customers to take a direct action that expresses interest in a business, such as filling out a contact or interest form. While objectives like "Website traffic" focus broadly on visits and "Brand awareness" focuses on visibility, the Leads objective directs Google's AI to optimize for users most likely to complete a conversion transition. This alignment ensures that the web development business is bidding and showing ads to high-value consumers who are statistically more inclined to provide their information, thereby directly supporting the firm's goal of increasing the volume of form submissions to fuel their sales pipeline.