A digital marketer has chosen to upgrade their Smart Bidding strategy by incorporating value-based bidding.Which two Google Ads tools should they routinely use?

The correct options for the digital marketer incorporating value-based bidding into their Smart Bidding strategy are Bid strategy report and Performance Planner.The Bid strategy report provides valuable insights into the performance of the bidding strategy overtime,offering data on key metrics like bid strategy type,conversions,andcost.By regularly reviewing this report,the marketer can assess the effectiveness of their value-based bidding approach,identify areas for improvement,andmake informed adjustments to optimize performance.Additionally,the Performance Planner tool offers predictive forecasts and scenario planning capabilities,allowing the marketer to estimate future campaign performance based on different bid strategies,budgets, andtargets.This enables them to pro actively plan and adjust their bidding strategies to align with their campaign objectives and maximize results.Together,these tools provide the necessary data and planning capabilities for the digital marketer to effectively implement and optimize their value-based bidding strategy within Google Ads.