A digital marketer has chosen to upgrade their Smart Bidding strategy by incorporating value-based bidding. Which two Google Ads tools should they routinely use?

Keyword planner

Bid strategy report

Performance Planner

Ad strength rating


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: A digital marketer has chosen to upgrade their Smart Bidding strategy by incorporating value-based bidding. Which two Google Ads tools should they routinely use?


Explanation: The correct options for the digital marketer incorporating value-based bidding into their Smart Bidding strategy are **Bid strategy report** and **Performance Planner**. The **Bid strategy report** provides valuable insights into the performance of the bidding strategy over time, offering data on key metrics like bid strategy type, conversions, and cost. By regularly reviewing this report, the marketer can assess the effectiveness of their value-based bidding approach, identify areas for improvement, and make informed adjustments to optimize performance. Additionally, the **Performance Planner** tool offers predictive forecasts and scenario planning capabilities, allowing the marketer to estimate future campaign performance based on different bid strategies, budgets, and targets. This enables them to proactively plan and adjust their bidding strategies to align with their campaign objectives and maximize results. Together, these tools provide the necessary data and planning capabilities for the digital marketer to effectively implement and optimize their value-based bidding strategy within Google Ads.

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