Your client owns a manufacturing business that makes specialized hiking and rock-climbing gear. They're a small player in the market, but are ready to scale the business. Which two Google Ads campaign types could your client use to increase the brand's exposure and reach audiences interested in hiking and rock climbing across the web?

Discovery

Video

Search

Performance Max


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Your client owns a manufacturing business that makes specialized hiking and rock-climbing gear. They’re a small player in the market, but are ready to scale the business. Which two Google Ads campaign types could your client use to increase the brand’s exposure and reach audiences interested in hiking and rock climbing across the web?


Explanation: The selected answer options are correct because **Discovery** campaigns allow your client to showcase their specialized hiking and rock-climbing gear to users who are actively exploring content related to outdoor activities across Google's discovery feeds, which enhances brand exposure. Additionally, **Performance Max** campaigns utilize Google’s machine learning to optimize ad delivery across multiple channels, reaching potential customers across the web based on their interests and behaviors. Together, these campaign types can effectively increase the brand's visibility and connect with audiences interested in hiking and rock climbing, helping the client scale their business.
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