Your client owns a manufacturing business that makes specialized hiking and rock-climbing gear. They're a small player in the market, but are ready to scale the business. Which two Google Ads campaign types could your client use to increase the brand's exposure and reach audiences interested in hiking and rock climbing across the web?

The correct answers are Performance Max and Discovery because both campaign types are designed to maximize brand exposure across multiple Google surfaces and reach new audiences beyond active searchers. Performance Max campaigns use Google’s automation to show ads across Search, Display, YouTube, Gmail, Discover, and more, helping a growing hiking and rock-climbing gear business scale efficiently while reaching users based on intent and behavior signals. Discovery campaigns (now part of Demand Gen) focus on visually engaging ads that appear in high-visibility, feed-based environments like YouTube, Google Discover, and Gmail, making them ideal for building brand awareness among outdoor enthusiasts who may not yet be actively searching but have demonstrated relevant interests.