You work at a large multinational company that ships products globally. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?

They can be served by any Comparison Shopping Service (CSS) you work with.

They can be served by Google Merchant Center only.

They can be served by Google My Business.

They can be served by one Comparison Shopping Service (CSS).


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You work at a large multinational company that ships products globally. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?


Explanation: **They can be served by any Comparison Shopping Service (CSS) you work with.** This option is correct because, in the European Economic Area (EEA) and Switzerland, Google allows any Comparison Shopping Service (CSS) that meets the necessary requirements to serve Shopping ads. This means that as a retailer, you have the flexibility to choose and work with any CSS provider of your preference to display your Shopping ads in these regions. This approach promotes competition among CSS providers and offers retailers greater control and options for managing their advertising campaigns. By partnering with a CSS, retailers can access additional features, services, and potentially better pricing models, enhancing their ability to reach and engage with customers effectively in the EEA and Switzerland. Therefore, selecting the option that states 'They can be served by any Comparison Shopping Service (CSS) you work with' accurately reflects the advertising landscape and options available for promoting products in these regions.
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