Why is it recommended to have a remarketing list with a Smart Shopping campaign?

Remarketing lists are crucial for Smart Shopping campaigns because they allow the system to identify and target users who have previously interacted with your website or products. These users have demonstrated an existing interest, making them significantly more likely to convert (purchase again) compared to new users. Smart Shopping campaigns leverage this audience data to optimize bidding and ad serving, focusing resources on high-intent individuals. Incorrect options: A remarketing list does not primarily drive in-store traffic based on local product interest; its main function is online re-engagement. Remarketing lists do not "capture keywords." They are audience segments based on user behavior, not keyword data. While some remarketing lists might include past purchasers, the primary benefit is targeting users who have shown interest but may not have completed a purchase, or those who are likely to purchase again, rather than solely focusing on local store purchasers.