What's the purpose of products groups in a Shopping campaign?

Product groups are used to specify which products from your feed you want to advertise in each campaign.

Product groups are remarketing lists that you want to advertise in each of your campaigns.

Product groups are keywords that are defined by categories you can select in each of your campaigns.

Product groups are predefined themes that you can select in each of your campaigns.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: What’s the purpose of products groups in a Shopping campaign?


Explanation: The purpose of products groups in a Shopping campaign is to **specify which products from your feed you want to advertise in each campaign**. Product groups allow advertisers to organize and segment their product inventory based on various attributes such as category, brand, product type, custom labels, and more. By structuring product groups, advertisers can create targeted campaigns tailored to specific product categories or attributes, allowing for more granular control over bidding, targeting, and performance optimization. This segmentation enables advertisers to allocate budget strategically, prioritize high-performing products, and adjust bidding strategies based on the unique characteristics and performance of different product groups. Therefore, selecting **Product groups are used to specify which products from your feed you want to advertise in each campaign** accurately reflects the primary purpose and functionality of product groups in a Shopping campaign, emphasizing their role in organizing and managing product inventory to optimize advertising performance and results.

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