How can Shopping ads help retailers connect with potential shoppers? Choose two. Select 2 Correct Responses
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Correct answer: Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer's presence on the search results page., Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad..
Why this is the answer
The first correct option is accurate because Shopping ads allow a retailer to have multiple ad formats (e.g., several Shopping ads or a Shopping ad and a text ad) appear simultaneously for the same search query. This significantly enhances their visibility and presence on the search results page, increasing the likelihood of engagement. The second correct option is true because Shopping ads prominently display key product information like the image, title, and price directly in the ad. This rich visual and textual information helps shoppers quickly assess the product's relevance and appeal before clicking, leading to more qualified traffic. The incorrect option about keywords is wrong because Shopping ads do not use keywords in the traditional sense for targeting; instead, they rely on product data feeds to match queries. The option about browsing and interacting with attractive ads driving profit is too general and doesn't specifically highlight how Shopping ads connect with potential shoppers in a unique way compared to other ad formats.
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