What can you do to help prevent Standard Shopping ads from appearing when you don't want them to?

Add negative keywords in the campaign

Add negative keywords in the product feed

Add negative keywords in Merchant Center

Add negative keywords in the ad


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: What can you do to help prevent Standard Shopping ads from appearing when you don’t want them to?


Explanation: The correct answer is to **Add negative keywords in the campaign**. Negative keywords are terms or phrases that you specify to prevent your ads from showing for particular search queries. By adding negative keywords at the campaign level in Google Ads, advertisers can control when their Standard Shopping ads appear and ensure that they are not triggered by irrelevant or undesirable search queries. For example, if a retailer sells high-end luxury watches but does not want their ads to appear for searches related to 'cheap watches,' they can add 'cheap' as a negative keyword to their campaign to exclude their ads from being displayed for such queries. This proactive approach allows advertisers to refine their targeting and optimize their ad spend by focusing on relevant and high-converting search queries while excluding those that are not aligned with their campaign objectives. Therefore, selecting **Add negative keywords in the campaign** accurately reflects a best practice for preventing Standard Shopping ads from appearing when they are not wanted, highlighting the importance of strategic keyword management in optimizing campaign performance and relevance.
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