If you want to know the value of acquiring new customers, which setting in a Smart Shopping campaign will help you do that?

Enhanced cost-per-click (eCPC)

Optimize for store visits

Target return on ad spend (tROAS)

Click-through rate


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: If you want to know the value of acquiring new customers, which setting in a Smart Shopping campaign will help you do that?


Explanation: The correct answer is **Target return on ad spend (tROAS)**. In a Smart Shopping campaign, the tROAS setting allows advertisers to specify the desired return on ad spend they wish to achieve. By setting a target ROAS, advertisers can optimize their bidding strategies to focus on acquiring new customers while maximizing the return on their advertising investment. tROAS enables advertisers to measure the effectiveness of their campaigns in generating revenue from new customers, as it calculates the ratio of revenue generated to advertising spend specifically for new customer acquisitions. This setting helps advertisers understand the value of acquiring new customers by providing insights into the return on investment (ROI) generated from targeting and converting new audience segments. By leveraging the tROAS setting in Smart Shopping campaigns, advertisers can allocate their budgets more efficiently, prioritize acquiring new customers, and optimize campaign performance to achieve their desired business objectives. Therefore, selecting **Target return on ad spend (tROAS)** accurately reflects the setting that will help advertisers determine the value of acquiring new customers in a Smart Shopping campaign, emphasizing the importance of ROI-focused strategies in driving business growth and success.

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