You've operated a successful online retail business for a decade without changing your product and marketing strategy. You've observed a recent trend, though—shoppers are buying less each time they make a purchase. Which actions should you take? Choose two. Select 2 Correct Responses

Continue with your current marketing strategy, as shopping behavior changes regularly and will balance out.

Uncover the needs to meet the requirements of curious and impatient consumers.

Provide personalized experiences that meet shopper expectations online or in-store.

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Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You’ve operated a successful online retail business for a decade without changing your product and marketing strategy. You’ve observed a recent trend, though—shoppers are buying less each time they make a purchase. Which actions should you take? Choose two. Select 2 Correct Responses


Explanation: The correct responses are: **Uncover the needs to meet the requirements of curious and impatient consumers** and **Provide personalized experiences that meet shopper expectations online or in-store**. In response to the observed trend of shoppers buying less each time they make a purchase, it is essential for the online retail business to adapt its strategies to meet evolving consumer needs and preferences. Firstly, uncovering the needs of curious and impatient consumers involves conducting market research and gathering insights to understand changing consumer behaviors and preferences. By identifying the factors influencing buying decisions, such as shifting shopping habits or increased demand for convenience, the business can tailor its products and services to better meet consumer expectations and drive sales. Secondly, providing personalized experiences both online and in-store is crucial for enhancing the overall shopping experience and fostering customer loyalty. This may include personalized product recommendations, targeted marketing campaigns, and customized promotions that resonate with individual shoppers' preferences and interests. By prioritizing personalization and customer-centricity, the business can create meaningful interactions with customers, build stronger relationships, and differentiate itself from competitors. Therefore, selecting **Uncover the needs to meet the requirements of curious and impatient consumers** and **Provide personalized experiences that meet shopper expectations online or in-store** accurately reflects the proactive actions that the online retail business should take in response to changing consumer trends, emphasizing the importance of adaptation and customer-centric strategies in driving continued success and growth.

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