You've operated a successful online retail business for a decade without changing your product and marketing strategy. You've observed a recent trend, though—shoppers are buying less each time they make a purchase. Which actions should you take? Choose two. Select 2 Correct Responses

The correct actions are to provide personalized experiences and uncover consumer needs. Shoppers buying less per purchase indicates a shift in behavior, requiring adaptation. Personalized experiences can re-engage customers by offering relevant products and promotions, making each purchase more valuable. Uncovering needs helps understand the "why" behind the reduced purchase size, allowing for targeted solutions, such as bundling smaller items or optimizing pricing strategies. Continuing with the current strategy is incorrect because the observed trend is a significant change, not a temporary fluctuation. While Shopping ads can boost various metrics, they are a tactic, not a strategic response to understanding and addressing the root cause of changing purchase behavior.