Which of the following is regarded as a best practice for creating a campaign experiment?

Focus each test on one variable at a time and use different tests to assess the effects of more than one change.

After an experiment has ended, examine performance over a timeframe that includes a ramp-up period.

Select two or three metrics to assess campaign performance and determine the winner of a test.

Use a different approval process for new ads during experiments so that experiments can be conducted more expeditiously.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Which of the following is regarded as a best practice for creating a campaign experiment?


Explanation: The correct answer is **Focus each test on one variable at a time and use different tests to assess the effects of more than one change.** This approach to campaign experiments follows a fundamental principle of experimental design, which is to isolate variables to accurately measure their impact on outcomes. By focusing each test on a single variable, marketers can precisely assess the effect of that particular change without interference from other factors. This method allows for clear and actionable insights into the performance of specific elements within a campaign, enabling marketers to make informed decisions about optimization strategies. Additionally, using separate tests to evaluate different changes ensures clarity in interpreting results and avoids confusion that may arise from testing multiple variables simultaneously. Overall, this best practice promotes methodological rigor and enhances the effectiveness of campaign experiments in driving improvements in marketing performance.
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