You own a small business that sells scented candles. You're ready to run your first Smart Shopping campaign that uses a set budget. How does the system allocate budget on a Smart Shopping campaign?

Budget is automatically allocated across channels, based on performance. You don't need to create a separate campaign for each channel.

Budget is manually allocated across channels, based on your channel preference. You have control over the campaign setup while manually optimizing by channel.

Budget is manually allocated by campaign, so you'll need to create a separate campaign by channel and budget.

Budget is automatically allocated by campaign, so you'll need to create a separate campaign by channel, and Smart Shopping will optimize budget.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You own a small business that sells scented candles. You’re ready to run your first Smart Shopping campaign that uses a set budget. How does the system allocate budget on a Smart Shopping campaign?


Explanation: The correct answer is **Budget is automatically allocated across channels, based on performance. You don't need to create a separate campaign for each channel**. In a Smart Shopping campaign, the system automatically allocates the budget across different channels such as Google Search, Display Network, YouTube, and Gmail based on performance metrics and optimization goals. This automation allows advertisers to reach a broader audience across multiple channels without the need to create separate campaigns for each channel manually. By leveraging machine learning algorithms, Smart Shopping campaigns dynamically adjust budget allocations in real-time to maximize the overall campaign performance and achieve the specified advertising objectives, such as maximizing conversion value or return on ad spend (ROAS). This streamlined approach simplifies campaign management and optimization, allowing advertisers to focus on strategic decision-making and creative aspects while the system handles the budget allocation and channel optimization efficiently. Therefore, selecting **Budget is automatically allocated across channels, based on performance. You don't need to create a separate campaign for each channel** accurately reflects how the system manages budget allocation in a Smart Shopping campaign, emphasizing the automation and efficiency of the campaign setup process.
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