How does Google Merchant Center interact with Google Ads?

Google Ads passes inventory data to Google Merchant Center so advertisers can use the data to build a Shopping campaign.

Google Ads passes campaign performance to Google Merchant Center so advertisers can use the data to influence future campaign builds.

Google Merchant Center passes campaign performance to Google Ads so advertisers can use the data to influence future campaign builds.

Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: How does Google Merchant Center interact with Google Ads?


Explanation: The correct answer is **Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign**. Google Merchant Center serves as the platform where advertisers manage and upload their product data feeds, including information such as product titles, descriptions, prices, and availability. This product data is then utilized by Google Ads to create and populate Shopping campaigns, where advertisers can showcase their products directly within Google search results and other relevant placements. By passing inventory data from Merchant Center to Google Ads, advertisers can leverage this information to create highly targeted and relevant Shopping ads that align with their advertising goals and objectives. This integration streamlines the process of building Shopping campaigns, as advertisers can easily access and utilize their product inventory data directly within the Google Ads interface, eliminating the need for manual data entry and synchronization. Therefore, selecting **Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign** accurately reflects how these two platforms interact to facilitate the creation and optimization of Shopping campaigns, ultimately enabling advertisers to effectively promote their products to potential customers across Google's advertising network.

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