If someone asked you which bidding strategies they can use in a Standard Shopping campaign, what would you tell them? Choose two. Select 2 Correct Responses

For Standard Shopping campaigns, you can use Enhanced Cost-Per-Click (eCPC) and Target Return On Ad Spend (tROAS). eCPC is a Smart Bidding strategy that automatically adjusts your manual bids to help you get more conversions, while tROAS helps you optimize for conversion value by aiming for a specific return on ad spend. Viewable cost per impression (CPM) is typically used for display campaigns focused on visibility, not conversions in Shopping. Maximize conversion value is a Smart Bidding strategy, but it's generally available for Performance Max campaigns or Search campaigns, not Standard Shopping campaigns.