How many Smart Shopping campaigns should you create to maximize performance?

Launch at least 100 Smart Shopping campaigns per account and optimize based on performance.

Create as many as 150 Smart Shopping campaigns to test performance and optimization.

Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary.

There's no limit to Smart Shopping campaigns because machine learning will optimize one Smart Shopping campaign over another.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: How many Smart Shopping campaigns should you create to maximize performance?


Explanation: The correct answer is **Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary**. Smart Shopping campaigns leverage machine learning algorithms to automatically optimize performance across Google's platforms, including Search, Display, YouTube, and Gmail. By consolidating multiple products and audiences into a single Smart Shopping campaign, advertisers can benefit from enhanced performance insights and streamlined campaign management. Creating separate campaigns for each product or audience segment can lead to fragmented data and inefficient optimization, as machine learning algorithms may not have sufficient data to make accurate decisions. Therefore, consolidating Smart Shopping campaigns allows advertisers to maximize performance by providing ample data for machine learning to optimize bidding, targeting, and ad placements effectively.
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