What's an example of an omnichannel goal?
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Correct answer: Promoting a 20% off discount for shoppers who buy online and pick up in-store.
Why this is the answer
An omnichannel goal connects online engagement with offline purchase or fulfillment behavior. It supports shopping journeys where a customer may discover a product online and complete the action through a store-related option. Buy online, pick up in-store is a clear omnichannel action because it combines digital purchase intent with physical store fulfillment. This goal is different from objectives that focus only on awareness, only online sales, or only in-store sales.
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