What's the default match type for all keywords?

Phrase match

Broad match

Exact match

Negative match


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: What’s the default match type for all keywords?


Explanation: The correct answer is **Broad match**. Broad match is the default match type for all keywords in Google Ads. This match type allows ads to be triggered by a wide range of search terms related to the keyword, including variations, synonyms, misspellings, and related searches. It offers the broadest reach and flexibility, making it suitable for advertisers who want to maximize their ad's exposure and reach a larger audience. With broad match, advertisers can capture a wide range of potential search queries without needing to create an exhaustive list of specific keywords. This default setting provides a good starting point for advertisers to cast a wide net and gather data on how users are searching for their products or services, which can then be used to refine and optimize their keyword targeting strategy over time.
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