You're looking to buy four chairs for your new deck. A retailer advertises the price for one chair in an ad, but the image in the ad is a deck with four chairs. When users click on the ad, they land on the product page with one chair. Which Shopping ads policy is the advertiser violating?

Return policy

Unsupported Shopping content

Usefulness

Misrepresentation of self or product


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You’re looking to buy four chairs for your new deck. A retailer advertises the price for one chair in an ad, but the image in the ad is a deck with four chairs. When users click on the ad, they land on the product page with one chair. Which Shopping ads policy is the advertiser violating?


Explanation: The correct answer is **Misrepresentation of self or product**. In this scenario, the advertiser is violating the policy regarding the misrepresentation of self or product. By showcasing an image in the ad that depicts four chairs on a deck while only advertising the price for one chair, the advertiser is misleading users about the actual product being offered. This creates a discrepancy between the visual representation provided in the ad and the product that users encounter upon clicking. Such misrepresentation can lead to a negative user experience and diminish trust in the advertiser. Google's policies aim to ensure transparency and accuracy in advertising, prohibiting advertisers from presenting false or misleading information about themselves or their products. Therefore, the advertiser in this scenario is in violation of Google's policy on the misrepresentation of self or product, as they are misleading users about the product being advertised.
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