You work at a global company that ships products around the world. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?

Shopping ads can be served by Google My Business.

Shopping ads can be served by any Comparison Shopping Service (CSS) you work with.

Shopping ads can be served by one Comparison Shopping Service (CSS).

Shopping ads can be served by Google Merchant Center only.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You work at a global company that ships products around the world. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?


Explanation: The correct answer is **Shopping ads can be served by any Comparison Shopping Service (CSS) you work with**. In the European Economic Area and Switzerland, Shopping ads are facilitated through Comparison Shopping Services (CSS), allowing advertisers to promote their products across these regions. CSS platforms serve as intermediaries between advertisers and Google, enabling them to display Shopping ads on Google's platforms. By partnering with a CSS, advertisers gain access to a broader audience and increased visibility for their products, driving traffic and conversions more effectively. This approach aligns with Google's efforts to promote competition and provide advertisers with more options for advertising their products, ultimately enhancing the efficiency and effectiveness of Shopping campaigns in the European Economic Area and Switzerland. Therefore, selecting **Shopping ads can be served by any Comparison Shopping Service (CSS) you work with** accurately reflects how Shopping ads are served in these regions, emphasizing the role of CSS platforms in facilitating advertising campaigns.

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