Which of the following Shopping campaign goals would you choose if your aim was to engage with shoppers who are close to making a purchase decision?

Sales

Lead

Awareness

Website traffic


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Which of the following Shopping campaign goals would you choose if your aim was to engage with shoppers who are close to making a purchase decision?


Explanation: The correct answer is **Sales**. When aiming to engage with shoppers who are close to making a purchase decision, selecting the 'Sales' goal for a Shopping campaign is the most appropriate choice. This goal is specifically tailored to drive conversions and encourage consumers to complete a purchase on your website. By selecting the 'Sales' goal, the campaign will be optimized to target users who are actively seeking to make a purchase, thereby increasing the likelihood of reaching shoppers who are in the final stages of their buying journey. This goal focuses on driving tangible results in terms of completed transactions, making it ideal for merchants looking to maximize their return on investment and capitalize on shoppers who are ready to convert. Additionally, the 'Sales' goal aligns with the primary objective of most e-commerce businesses, which is to drive revenue and generate sales, making it the most suitable option for engaging with shoppers who are close to making a purchase decision.

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