You're a marketing specialist for a large European sporting goods retailer and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?

Merchant Center lets you manage how your in-store and online product inventory appears on Google.

Merchant Center lets you create campaigns, update ads, perform ad targeting, and select new products to advertise.

Merchant Center offers robust reporting and analytics to track campaign and product-level performance.

Merchant Center allows you to easily manage and update store information, manage product reviews, and create highly customizable Shopping ads.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You’re a marketing specialist for a large European sporting goods retailer and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?


Explanation: The correct answer is **Merchant Center lets you manage how your in-store and online product inventory appears on Google**. For a marketing specialist aiming to drive site traffic for a European sporting goods retailer, leveraging Merchant Center is pivotal. Through Merchant Center, one can effectively manage how the store's in-store and online product inventory is showcased across Google's platforms, including Shopping ads. This feature ensures that potential customers browsing Google for sporting goods encounter accurate and up-to-date information about the available products, thereby enhancing the visibility and reach of the retailer's new products. By utilizing Merchant Center, the marketing specialist can optimize product listings, update inventory information, and ensure that the retailer's offerings are prominently displayed to users searching for relevant products, ultimately driving site traffic and promoting new products effectively. Thus, selecting **Merchant Center lets you manage how your in-store and online product inventory appears on Google** accurately reflects how Merchant Center supports the shopping strategy by enabling effective management and optimization of product inventory to drive site traffic and promote new products.
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