Which two statements capture what differentiates Shopping campaigns from Search campaigns? Choose two. Select 2 Correct Responses

Shopping campaigns are fundamentally different from Search campaigns in how they are structured and how they target users. Shopping campaigns are organized using product groups, which allow advertisers to bid on specific products or categories of products from their product feed. In contrast, Search campaigns are organized by ad groups, which contain keywords and ads. This distinction is crucial because Shopping campaigns rely on the detailed product information provided in a merchant's product feed (like title, image, price, brand) to match user queries, rather than traditional keywords. Search campaigns, on the other hand, use keywords to trigger text ads. Shopping ads are automatically generated from the product feed data, not manually created.