You work at an agency and manage several retail accounts in Google Ads. One of your clients is new to Shopping Ads and would like to track performance by product category (ex: apparel) and gender. The client is passing the required and optional attributes for apparel in the product feed. Which recommendation would you make to their campaign structure to achieve granular reporting?

To achieve the specific granularity requested by the client, the most effective strategy is to create a campaign by product category and gender, and use product groups, as this structure allows for the highest level of control and reporting accuracy. By separating high-level attributes like "Women's Tops" into their own campaigns, you can allocate specific budgets and target ROAS goals to distinct business segments while using product groups (such as "Sweater" or "Short Sleeves") to further refine bidding and analyze performance at a granular level. This hierarchical approach ensures that the agency can provide the client with clear, actionable insights into which specific apparel types and gender categories are driving the most value, rather than diluting data within a single "catch-all" campaign.