A brand company would like to use Shopping ads to promote a new line of basketball shoes. The agency is developing a product feed with all the required attributes for appeal. They are not sure how to structure the title, however. Which structure would you recommend?

Brand (brand name) + Product Type (i.e., category) + Availability (e.g., in stock, out of stock)

Brand (brand name) + Attributes (i.e., color, size) + Availability (e.g., in stock, out of stock)

Brand (brand name) + Availability (i.e., in stock, out of stock) + Attributes (e.g., color, size)

Brand (brand name) + Product Type (i.e., category) + Attributes (e.g., color, size)


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: A brand company would like to use Shopping ads to promote a new line of basketball shoes. The agency is developing a product feed with all the required attributes for appeal. They are not sure how to structure the title, however. Which structure would you recommend?


Explanation: The correct structure for the title of the basketball shoes in the product feed would be **Brand (brand name) + Product Type (i.e., category) + Attributes (e.g., color, size)**. This format provides essential information to potential customers browsing through Shopping ads, helping them quickly identify the brand, product type, and specific attributes of the shoes. By including the brand name at the beginning of the title, consumers immediately recognize the source of the product. The product type (basketball shoes) follows, indicating the category of the item being advertised. Finally, including attributes like color and size provides additional details that can influence a shopper's decision-making process. This structured approach to titling ensures that the ads are informative and relevant to users, increasing the likelihood of clicks and conversions for the brand's new line of basketball shoes.
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