A brand company would like to use Shopping ads to promote a new line of basketball shoes. The agency is developing a product feed with all the required attributes for appeal. They are not sure how to structure the title, however. Which structure would you recommend?

The recommended title structure for Shopping ads is "Brand (brand name) + Product Type (i.e., category) + Attributes (e.g., color, size)." This structure is optimal because it prioritizes the most important information for potential customers and search algorithms. Starting with the brand helps users quickly identify the manufacturer. Including the product type (e.g., "basketball shoes") immediately clarifies what the item is. Finally, adding key attributes like color or size provides specific details that can influence a purchase decision and help users find exactly what they're looking for. The incorrect options are less effective because they either include availability, which is dynamic and better handled by other feed attributes, or they place attributes before the product type, making the item less immediately identifiable. Availability is not a static part of a product title and changes frequently, making it unsuitable for a core title element.