An online bicycle retailer wants to create a Performance Max campaign to help them drive sales for a new line of electric bicycles.What first step should they take with Performance Max?

Put any Smart Bidding strategy into action in order to make bids across channels using AI.

Limit sharing audience data to prevent human input from interfering with AI-powered operations.

Build strong creatives that are tailored toward the electric bicycles they're selling.

Make their Google Merchant account separate from their Google Ads account as a means of avoiding overlap.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: An online bicycle retailer wants to create a Performance Max campaign to help them drive sales for a new line of electric bicycles.What first step should they take with Performance Max?


Explanation: The correct answer is **Build strong creatives that are tailored toward the electric bicycles they're selling**. Before launching a Performance Max campaign, it's crucial for the online bicycle retailer to create compelling and relevant creatives that specifically highlight their new line of electric bicycles. This step is essential because Performance Max campaigns utilize various ad formats, including text, image, and video assets, to reach potential customers across Google Ads inventory through AI. By developing engaging creatives tailored to their new product line, the retailer can effectively capture the attention of their target audience, convey the unique features and benefits of electric bicycles, and ultimately drive sales. Strong creatives not only enhance the visibility and appeal of the retailer's ads but also increase the likelihood of generating clicks and conversions, thus maximizing the effectiveness and success of the Performance Max campaign in promoting their new line of electric bicycles.
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