An online bicycle retailer wants to create a Performance Max campaign to help them drive sales for a new line of electric bicycles. What first step should they take with Performance Max?

Building strong, tailored creatives is crucial because Performance Max uses these assets (images, videos, headlines, descriptions) to generate ads across all Google channels. High-quality, relevant creatives directly influence ad performance and user engagement, allowing the AI to effectively match your products with interested customers. Without compelling creatives, even the most sophisticated bidding strategies will struggle to deliver optimal results. While Smart Bidding is an integral part of Performance Max, it optimizes based on the quality of the inputs, including creatives. Limiting audience data sharing would hinder the AI's ability to learn and optimize effectively. Separating Google Merchant Center from Google Ads is incorrect; they must be linked for Performance Max campaigns, especially for retailers.