If you were advising a client who wanted to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy, which secondary bid strategy should you advise them to choose?

Enhanced CPC

Manual Max CPC

Target Return On Ad Spend (tROAS)

Maximize Clicks


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: If you were advising a client who wanted to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy, which secondary bid strategy should you advise them to choose?


Explanation: The correct answer is **Target Return On Ad Spend (tROAS)**. When advising a client who wants to leverage Maximize Conversion Value as the primary bid strategy in Smart Shopping campaigns, recommending **Target Return On Ad Spend (tROAS)** as the secondary bid strategy is appropriate. Maximize Conversion Value focuses on maximizing the total conversion value within the specified budget, prioritizing higher-value conversions. By combining it with tROAS, the campaign aims to achieve a specific return on ad spend target. This secondary bid strategy allows advertisers to optimize bids based on the desired return they aim to achieve from their advertising investment. tROAS automatically adjusts bids to maximize the return on ad spend, ensuring efficient allocation of budget towards products and audiences that generate profitable returns. Thus, using tROAS alongside Maximize Conversion Value enables advertisers to achieve both high conversion value and the desired return on investment, enhancing the effectiveness and efficiency of Smart Shopping campaigns.

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